This project serves as a comprehensive display of extensive research conducted on Apple, with a specific focus on the company's innovative product, the Apple Watch. It aims to highlight the intricate process of developing a creative brief and the implementation of strategic creative approaches in the marketing of this highly popular and sought-after device. Through a thorough examination of Apple's brand identity, target audience, and market trends, this project offers valuable insights into my teams creative strategies to successfully promote and position the Apple Watch in the competitive tech industry.